10.05.2021

As you affects the choice of clothing

Psychologists say it is no coincidence that the clothes a man wears can tell you about him almost more than himself. However, new research shows that the clothes (though not the style but the color) is also connected with body mass index, that is, the presence or absence in humans of excess weight. Sounds amazing? Nevertheless. To understand this, you will right now.

The results of the European Congress on obesity (European Congress on Obesity), held in Vienna from 23 to 26 may indicate that the color of clothing seriously affects our mood and emotions. And this, in turn, has an indirect effect on weight, so that the color of clothing, the researchers say, sometimes you can predict a person overweight or not. To talk about Dr. Carola Nicolau (Charoula Nikolaou) and Professor Stewart Gilmour (Gilmour, Stuart) from St Luke’s International University in Tokyo and Professor Mike lean (Lean Mike) from the medical school of the University of Glasgow (University of Glasgow) examined the relationship between BMI major buyers of the online store and the size and color of the clothes they choose.

In the period from October to December 2017 data about body weight, size and color were collected from more than 34,000 customers of the online retailer AliExpress, part of Alibaba group. Locations of which were made orders were grouped as low, medium and high income. The color of clothing was also divided into two groups: dark, light, metallic, pastel, or print.

As reported by MedicalXpress, during the study period in the field of view of scientists got 27 083 women (bought 8 119 964 18 skirts and dresses) and 7 men 295 (bought 7 295 trousers) from 119 countries who have purchased pieces from 26 different brands. Most of the orders, as shown by the analysis came from countries with a high or moderate overall level of income from the young or middle-aged people.

The relationship between BMI customer selected color of the clothes was estimated using the linear regression form of statistical modulation, which corrects for potential factors that could affect the choice, such as gender, country of origin, the average income of the country of origin. The results showed that women with higher BMI more often bought dresses black, blue, other dark colors or dresses with floral prints and multicoloured skirts and skirts with polka dots. While men with higher BMI tended to choose black or white pants

In fairness, the authors recognize that their findings indicate some observational differences that do not necessarily indicate cause and effect. However, they notice that these data can be used to target messages about weight management and obesity prevention.

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