The campaign also highlights how smoking can lead to elevated levels of cadmium – a metal used in batteries – in the blood, as well as cancer-causing nitrosamines and carbon monoxide.
A hard-hitting new TV advert shows how poisons from the tar in cigarettes enter the bloodstream and flow through the body within seconds, causing damage to major organs.
Public Health England (PHE) has released the advert to urge the country’s seven million smokers to have a go at quitting this New Year.
PHE director of health improvement Professor John Newton said people know tar damages the lungs, but it is less well understood that the poisons also reach the other major organs in the body.
Every year smoking kills 79,000 people in England, while for every death, another 20 smokers have a smoking-related disease, he said.
And one person is admitted to hospital every minute due to smoking.
A new TV campaign highlights how smoking can lead to elevated levels of cadmium – a metal used in batteries – in the blood, as well as cancer-causing nitrosamines and carbon monoxide
‘Our new TV ad shows how every cigarette sends a flood of poisonous chemicals through the bloodstream in seconds,’ Professor Newton added.
‘We are urging every smoker to take advantage of the free Smokefree support and quit for good this New Year.’
TV presenter and entrepreneur Hilary Devey, a former investor on Dragon’s Den, appears in a film to support the new advert.
She vows to give up her 40-year habit after taking part in tests and seeing all the toxic substances in her blood.
The 60-year-old describes how she has smoked from the age of around 14, apart from a break of a few years when she had her son and said even suffering a stroke three years ago only led to her stopping temporarily.
‘I’ve smoked at least 20 a day for over 40 years,’ she said.
TV presenter and entrepreneur Hilary Devey, a former investor on Dragon’s Den, appears in a film to support the new advert
IS THE END OF SMOKING ‘IN SIGHT’?
The end of smoking is finally ‘in sight’, officials claimed in June following figures that showed another drop in rates across in the UK.
Just one in six adults now regularly light up cigarettes – with 680,000 having given up the notoriously bad habit completely in 2016.
Numbers of smokers have dropped from 19.9 per cent in 2010 to just 15.5 per cent in 2016 in England alone, the Office for National Statistics data showed.
Across all ages smoking prevalence is in decline – with the largest fall being seen in 18 to 24 year olds, with e-cigarette use on the rise.
Duncan Selbie, chief executive of Public Health England, said at the time the UK now has the second lowest smoking rates in Europe after Sweden, proving that the Government’s tobacco control policies work.